Link Broadband —
Marketing Website Proposal
A high-performance marketing website designed to drive awareness and support neighborhood expansion. Customers are routed into Gaiia for availability check, signup, and post-order communication. Pre-sales lifecycle communication — lead capture, area-goes-live notifications, and re-engagement — is managed through HubSpot.
Draft pricing included · Target: April/May pre-sales
Project Objectives
Six outcomes driving every decision in this engagement.
Pre-Sales Awareness
Educate customers about Link Broadband and upcoming fiber expansion in their neighborhoods.
Seamless Signup Hand-off
Guide users into the Gaiia signup experience through clear calls to action.
Search Visibility
Build SEO-optimized neighborhood pages to capture demand during network rollout.
Lifecycle Communication
Integrate HubSpot workflows to keep prospects informed during construction and launch phases.
Operational Updates
Provide the Link team with the ability to communicate outages, maintenance, and announcements quickly.
Customer Support Pathways
Ensure customers can easily access help resources and support information.
MVP Scope Overview
What this build covers and what Gaiia handles.
HubSpot Lifecycle Automation
The Link Broadband marketing system relies heavily on HubSpot to manage prospect communication and lifecycle transitions.
Gaiia is responsible for pushing events to HubSpot via its native API integration. BetaCraft's scope is to configure HubSpot to correctly receive those events, map them to the right contact properties, and trigger the appropriate lifecycle workflows.
Post-order workflows (order confirmation, install preparation, scheduling communications) are handled within Gaiia's own communication layer and are not part of this HubSpot scope.
System Responsibility Model
Architecture Options
Two viable paths, both capable of delivering the full marketing website scope.
WordPress
Benefits
- 🧩 Large plugin ecosystem
- 📝 Familiar content editing interface
- 🔧 Flexible for internal marketing teams
Considerations
- Requires ongoing plugin maintenance
- Higher risk of performance drift over time
Best For
Teams that want maximum control over page editing.
Astro
Benefits
- ⚡ Exceptional page speed and SEO performance
- 🛡 Lower long-term maintenance risk
- 🏗 More stable infrastructure
- 📊 Stronger governance for marketing operations
Considerations
Layout updates are managed through BetaCraft rather than freeform CMS editing.
Best For
Teams that want high performance, security, and a governed marketing platform.
Admin Panel
A lightweight operational dashboard allows the Link Broadband team to manage key website updates without requiring engineering changes.
Delivery Timeline
6–8 weeks from kick-off to production — 2–3 weeks design, 4–5 weeks development.
Design
- Brand system, typography, and components
- All page layouts and mobile responsiveness
- Client review and sign-off
Development & Launch
- Marketing website build
- Core SEO pages
- HubSpot integration
- Gaiia handoff integration
- QA, domain setup, and production deployment
Target launch: April/May.
Pricing
Fixed-scope pricing. No surprises.
WordPress
$1,000 · 10 hours Included free
Best for teams prioritizing internal editing control.
Astro
$1,000 · 10 hours Included free
Best for performance, scalability, and managed growth.
Pricing reflects Gaiia managing availability, checkout, and payment. Strategic consulting hours for Gaiia/EPC alignment are available separately.
Ongoing Support & Governance
Three support models. Choose based on how much operational coverage you need.
† Lighthouse scores maintained on pages under BetaCraft's management. Scores may vary based on third-party scripts (e.g. HubSpot tracking, analytics) and content added outside BetaCraft's scope.
Our Recommendation
Based on our conversations, Astro is the recommended platform for Link Broadband.
The ability to push outage banners, update neighbourhood construction status, and manage announcements without relying on a developer was a specific priority for your team. The Astro build includes a lightweight admin panel designed exactly for this — giving Link Broadband operational control from day one.
Astro also delivers superior performance and SEO out of the box, which directly supports the neighbourhood expansion and lead generation goals at the core of this project.
WordPress remains a viable option for teams that prefer direct CMS editing and a lower monthly commitment.
Our recommendation is Astro.
"We look forward to building this with Link Broadband."
— BetaCraft Team