Link Broadband – Digital Infrastructure Proposal

Section 01

Project Objectives

Six outcomes driving every decision in this engagement.

⚡

Pre-Sales Launch

Launch a conversion-ready site aligned with April go-to-market.

🔗

Seamless System Integration

Connect Gaia, HubSpot, and Stripe into one smooth customer flow.

📍

Availability First

Make address validation the core engine of the site.

📈

Built to Scale

Structure the site for neighborhood expansion and subscriber growth.

🛡

Operational Reliability

Ensure real-time updates and stable performance from day one.

📊

Conversion Visibility

Track the full funnel from availability check to purchase.

Section 02

MVP Scope Overview

Everything included in the initial build.

In Scope

Deliverable	Status	What It Covers
Design System	✓ Included	Brand-aligned component library covering colors, typography, spacing, button states, and form inputs. All pages are built from this system to ensure visual consistency across the site.
Homepage	✓ Included	Conversion-focused landing page with hero section, availability check CTA, plan highlights, and trust signals. Primary entry point designed to move visitors toward an address lookup or sign-up.
Availability Engine	✓ Included	Real-time address lookup via the Gaia API. Handles API request/response, loading states, error conditions, and routes the user to one of 4 availability outcomes based on their address result.
Availability States (4)	✓ Included	Four distinct post-lookup outcomes: (1) Service Available → proceed to sign up, (2) Coming Soon → capture lead with ETA, (3) Not Available → capture interest for future expansion, (4) Error / Invalid Address → retry prompt with guidance.
Pricing Page	✓ Included	Displays active internet plans with speed tiers, pricing, and a Stripe checkout trigger. Plan data is driven by a static config file — no live pricing API. Plan additions require a config update and redeploy.
Stripe Integration	✓ Included	Stripe Checkout (hosted) for initial sign-up payments. Covers payment flow, success redirect, and cancel redirect. Does not include subscription billing management, invoice history, or a Stripe customer portal — those are post-MVP.
HubSpot Integration	✓ Included	Form submissions from availability capture pages and contact forms sync to HubSpot CRM via API. Lead data, source, and address context are passed. HubSpot email sequences, workflow configuration, and automation rules are managed separately inside HubSpot and are not part of this build.
Neighborhood Hub + 2 Pages	✓ Included	A neighborhood hub listing all service areas, plus 2 individual neighborhood detail pages at launch. Each page shows coverage status (active / coming soon / in construction), service highlights, and an availability CTA. Additional neighborhood pages can be added post-launch under the monthly retainer.
Support Hub	✓ Included	Support landing page with contact options, FAQ accordion, service status links, and outage messaging. Does not include a customer ticketing system, live chat widget, or authenticated support portal — those require separate tooling.
Legal Pages	✓ Included	Privacy Policy and Terms of Service pages styled and structured within the design system. Layout and formatting are delivered by BetaCraft; final legal copy is supplied and approved by Link Broadband prior to launch.
Thank You Pages	✓ Included	Post-conversion confirmation pages for each key flow: post-sign-up, post-lead-capture, and post-contact-submit. Each page includes next-step messaging and relevant CTAs to reduce post-conversion drop-off.
Deployment	✓ Included	Vercel production deployment with custom domain, SSL certificate, environment variable configuration, and basic uptime monitoring. Includes one round of pre-launch QA across modern desktop and mobile browsers.
Admin Panel (OCM)	◑ Astro Only	Password-protected admin interface to toggle outage banners, update neighborhood construction status, and activate or deactivate promotional pricing — without code deploys or developer involvement. Not available in the WordPress option; WordPress users manage content directly through the CMS dashboard.

Out of Scope Items below are explicitly excluded from this engagement. They require separate scoping and resourcing.

Area	Why It's Excluded / What to Expect
✕ Customer Account Portal	Subscribers cannot log in to view or manage their account through this website. Post-signup account management (billing, plan changes, usage) is handled by Gaia or a dedicated subscriber portal tool.
✕ Billing Management	Stripe customer portal, invoice history, plan upgrades/downgrades, and payment method management are not included. These require Stripe Billing configuration and a secure authenticated session — post-MVP scope.
✕ Email Automation	HubSpot workflow setup, email templates, drip sequences, and lead nurture automation are not configured as part of this build. Leads are passed to HubSpot; all automation is configured by the Link Broadband team inside HubSpot.
✕ SEO Copywriting	Page structure is SEO-ready (meta tags, structured headings, sitemap). No copywriting for blog posts, location landing pages, or link-building content is included. Content strategy and copy are the responsibility of Link Broadband or a separate content partner.
✕ Mobile App	Native iOS or Android applications are not part of this engagement. The website is fully responsive and mobile-optimized, but is a web property only.

Section 03

Architecture Options

Two viable paths, both capable of delivering the full MVP scope.

Option A

WordPress

Strengths

🧩 Edit pages directly through CMS
🧰 Quick feature additions via plugins
📝 Fast blog and content publishing
💲 Lower monthly commitment

Tradeoffs to Consider

Performance and stability depend on plugin choices and theme configuration.

Best For

Teams that want direct, day-to-day editing control.

Option B

Astro

Strengths

⚡ Faster by design — lightweight and optimized
🔗 Cleaner system integrations, no plugin layers
📈 Scales with growth, no platform rework
🤝 Ongoing support — dedicated team familiar with your codebase

Tradeoffs to Consider

Layout updates are managed through BetaCraft rather than freeform CMS editing.

Best For

Organizations prioritizing performance, scalability, and managed growth.

Section 04

Admin Panel in Astro for Link Broadband Team

Your team stays in control — outages, promotions, and updates without developer involvement.

🚨

Global Outage Banner

Instant sitewide alerts for planned or unexpected outages.

📊

Network Status Page

Dedicated status page for service transparency.

📍

Neighborhood Status

Update construction phase without developer involvement.

🎯

Promotion Controls

Toggle limited-time offers across homepage and pricing.

📞

Emergency Support Redirect

Prioritize outage messaging during high-call events.

Section 05

Delivery Timeline

6–8 weeks from kick-off to production — 2–3 weeks design, 4–5 weeks development.

🚀 Weeks 1–3 · Design

Design

Brand system, typography, and components
All page layouts and mobile responsiveness
Client review and sign-off

🛠 Weeks 4–8 · Development

Development & Launch

Gaia, Stripe, and HubSpot integrations
Availability engine and all page builds
QA, domain setup, and production deployment

Section 06

Pricing

Fixed-scope pricing. No surprises.

Option A

WordPress

Phase 1 — Pre-Sales Launch

$29,000

Phase 2 — Post Pre-Sales (if required)

$5,000

Best for teams prioritizing internal editing control.

Option B

Astro

Phase 1 — Pre-Sales Launch

$29,000

Phase 2 — Post Pre-Sales (if required)

$5,000

Best for performance, scalability, and managed growth.

Section 07

Ongoing Support & Governance

Two support models. One decision about how you want to scale.

	WordPress Plan	Astro Plan
Monthly	$750 / mo	$1,500 / mo
Best for	Cost-efficient site management	Scaling to 100,000+ subscribers
Content & Marketing
Content edits	Up to 5 edits/month	Unlimited
New landing pages	1 template page/quarter	2 structured pages/month
SEO publishing	Manual	Structured + schema optimization
Performance & Reliability
Updates	Monthly plugin + core	Continuous CI/CD
Uptime monitoring	Basic	24/7 monitoring + alerts
Page speed	Plugin tuning	Ongoing Core Web Vitals optimization
Security	Plugin patching	Serverless, minimal attack surface
SLA response time	24 hrs	24 hrs
Governance & Strategy
Quarterly review call	Optional	Included
Infrastructure roadmap	—	Yes
Long-term scalability	Moderate	Built for expansion

Section 08

Our Recommendation

WordPress is a solid choice if your priority is keeping content control in-house and managing costs at launch. It's a familiar platform with a lower monthly commitment and straightforward editing for your team.

Astro makes sense if performance, system reliability, and growth are the priority. The Gaia, Stripe, and HubSpot connections run cleaner, the site is faster by default, and the admin panel gives your team real-time operational control without needing a developer on call.

Both options deliver the full MVP scope at the same build cost. The decision comes down to how you want to operate the site after launch.

"We look forward to building this with Link Broadband."

— BetaCraft Team

Prepared By

BetaCraft

mayuresh@betacraft.io

Prepared For

Link Broadband

Executive Leadership Team